Built to be used, managed and improved.
A selection of website delivery and marketing technology work.
Each project is shaped by its audience and constraints. Our role is to turn the brief into an experience and a system that works in the real world.
A scalable digital home for a multi-campus school network.
Herzlia needed a website capable of presenting a broad school community clearly while remaining manageable as content and requirements evolved. JW led project delivery and completed the full Elementor implementation, custom development, responsive execution and ongoing maintenance.
A locally managed digital presence for an international food brand.
Pret A Manger South Africa required a polished website that reflected the established brand while supporting local content and ongoing updates. JW managed the project and delivered the complete Elementor build, custom development, responsive implementation and continuing technical maintenance.
Connecting behaviour to useful communication.
For a higher-education organisation, JW developed a custom WordPress tracking integration that sent behavioural and transactional events through RudderStack to Customer.io.
The implementation supported lead nurturing, course-purchase communication and course-start reminders. It included customer identification, anonymous activity, structured event data, form mapping, WooCommerce events, deduplication and technical debugging. The organisation later moved this work into its internal Microsoft Dynamics environment.
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